Bulk changes to tags are fairly straightforward when using Airtable and, if set up correctly, can yield immediate analytical benefits.
In this example we'll show how to bulk update product tags, but the exact same process applies to order and customer tags. To bulk update product tags from Airtable to Shopify, ensure that the product "tags" attribute is mapped to a column in your base, that the sync direction is either ""Shopify -> Airtable"" or ""Bi-directional"", and that the mapping is enabled.
By default, Shopify stores tags as comma-separated words. For example - "best seller, new, trending". That is how they will sync from Shopify, and that is the format which AirPower will send tags to Shopify when you activate an Airtable-to-Shopify sync.
An approach we recommend at AirPower is to create a separate table to store tags, and then link that table into your product, order, and customer table. Then, make sure to configure the AirPower sync, telling AirPower that tags are stored as a relationship. AirPower will then pull the linked Tags rows when necessary.
The advantage you get with this method is that you gain an immediate analytics capability, helping you gain insights around your tags. For example, you can get the total sales amount per tag (through product or order link), quickly find out how many products are linked with a tag, etc.