Bulk changes to tags are fairly straightforward when using Airtable and, if set up correctly, can yield immediate analytical benefits.

Editing Shopify product tags

In this example we'll show how to bulk update product tags, but the exact same process applies to order and customer tags. To bulk update product tags from Airtable to Shopify, first create an Airtable-to-Shopify sync profile. Open the profile, go to the Data Mapping tab, and open the Products section. Ensure that the product "tags" attribute is mapped to a column in your base, and that the mapping is enabled.

By default, Shopify stores tags as comma-separated words. For example - "best seller, new, trending". That is how they will sync to/from Shopify, and that is the format which AirPower will send tags to Shopify when you activate an Airtable-to-Shopify sync. If the Airtable column is not a pure text column, but a Select or Multi-Select for example, AirPower will convert the values it receives from Airtable into the format Shopify needs.