A neat feature of the BaseGenius Shopify+Airtable sync is that you can use an Airtable formula column to update Shopify. For example, if you want to automatically calculate the price for a Product using cost, markup, etc. you can create that logic within Airtable. Create a "Variant Price" column and set its formula to what you want it to be, taking into account your specific business logic. Then, simply update the sync mapping to send this price information to Shopify. If you need help setting this up, please don't hesitate to contact the BaseGenius team!